Kata brings together a dedicated entrepreneur and a committed, highly successful investor group to operate and grow great businesses for years to come.

Diego Cuenca
Founder and Principal

Diego has spent his life working with family business and privately-owned companies. Prior to Kata, he worked in different operations, sales, and investment roles in at ALPS Advisory and Bernstein Wealth Management primarily working with families and foundations. Diego has also had experience in early-stage venture capital and founded a surfboard design company- Makara Surf. He spent his childhood working for his brother's fast food franchise and parent’s real estate companies.

Kata made its first investment in 2018 when it acquired Ticketech Parking Technologies. Following 3 years of organizational change led by Diego, Ticketech was sold to Flash Parking - a fast-growing mobility technology provider in 2022.

Diego received his BA in Economics-Accounting from Claremont Mckenna College and an MBA from Columbia Business School. He is a retired professional MMA competitor and avid martial artist.
Diego and his wife, Jenny, live with their two boys in Great Neck, NY

Our Investors

Diego invests own capital alongside a group of individuals and institutions with significant experience founding, operating, and growing privately-held companies.